Today I want to cover only a few tips that I've come accross to making the ideal video. I am certain you have seen those video’s where folk just ramble on and on and never truly get to the point.

Now if you are living in today's age you know that boring LONG videos simply Don't work and why don’t they work? Well people have the attention span of roughly 1.5 seconds and you have only that long to grab their attention.

You don't want to be that bloke/girl that turns on your camera and 15 minutes later you're still rambling on about something that irrelavant.

There is a reason which explains why commercials are 30 seconds in length and even then we moan about how long commercials are when were watching our favorite show.

So here we go here are simply a few tips to help you keep on track when creating your first video particularly if you pick up the all in one Easy Video Suite marketing portal.

The Perfect Video Formula:

1. Tell them what You Got: The first thing you want to do is tell your audience what you are offering or what the point of the video is.
That way they know what to expect and if it is something extremely cool you immediately grab their attention.

2. Tell them what it can do for them: The next thing you wish to do is tell people what your ‘thing ‘ you simply told them about can do for them. This not only further grabs their attention but you are covering the W.I.I.F.M syndrome. And that's What's in it for me? You've got to presume the average person is watching your video for one reason only and that's to find out what they can get out of it.

Whether that's a giggle, a free product, a solution to their problem or answer to their question.

3. Tell them what to try next. A video is not complete without an action call. You should generally have an action call and not just cut the video off all of a sudden.

Tell your audience what you would like them to do i.e “click the link below” visit this website” “share this video” etc you get the point. Always end your movies with what you need your audience to do so they can further engage with your message.

That's pretty much it this straightforward 3 step formula will assist you in staying on track each time and stop you from rambling on for minutes on end.

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